An author platform is where and how the right people (readers, fellow authors and potential collaborators, influencers) can find you, learn about you, and fall in love with you. It’s the engine of your author career.
It’s also a commitment. As you’ll appreciate by the end of this post, creating a fully realized author platform is an organic process that takes work and steady commitment over a long period of time. The good news is that once you get into the habit, it doesn’t take up that much of your time. And it becomes fun!
What it’s not
It is not a place to do hard selling, endless self-promotion, fan your ego, toot your own horn, rant about your favorite pet peeves (unless they’re an integral part of your brand, of course) etc. It’s also not for extroverts only—in fact, and on-line platform is the goddess’ gift to introverted authors (and there may be one or two of us!).