Your website is the heart of your author platform, and your home page is the entry foyer. When guests arrive at your “home” you want them to know they’re in the right place, feel welcome, and have an immediate sense that they’ll easily find the good stuff they came for.
If you can accomplish that, then they’ll stick around for a while, get to know you, subscribe to your email list, and you’ll have the opportunity to start wooing them into becoming one of your loyal fans.
So how do you accomplish that? Make sure your home page does the following: