Book with 35 cent cover price

Dame Agatha at 35 cents!

My name is Michael Kelberer, and I’m a businessman and a bookaholic!

Ever since I can remember, books have been central to my life. I have paperbacks on my shelf with a cover price of 35 cents. When I had spare money, I bought books. My senior year in high school, the amount of space in my room devoted to books dwarfed the space dedicated to all my other possessions, combined. Even today, if you held a gun to my head and said, “You have to pick one spot on the planet to spend the rest of your life,” I’d say “The library” in a heartbeat.

I love writing with an equal passion, but wasn’t so fortunate in pursuing it. I actually wrote my first novel for my high school senior year English class. It was as puerile as you’d expect, but my teacher did say there was one scene that stood out, where I’d really let my feelings get onto the page. Then I got distracted/had no encouragement/etc and five decades later, sadly, I’ve only just started writing my second.

In the meantime, I acquired a Masters in Business Administration, did a long stint in corporate America where, despite my various job descriptions, I got all the writing tasks. I then worked as a small business consultant and professional business writer for a couple of decades (marketing, branding, websites, brochures, proposals). I still do business writing for a living.

Luckily, before it was too late, I ran into a life coach who helped me re-realize that books are my calling. I also came to realize that I really love everything about them: the buying, the shelving, the reading; the writing, the making, the publishing, the selling.

So, after a few fits and starts, I dove back into the world of books, and lo and behold, discovered that that world had changed immensely. Self-publishing, author platforms, social media: all truly fascinating, and really fun. Best of all, I found that almost everything I had learned in my business career directly translates into the new world of making a living as an author.

Which brings us to right here, right now, where I’ll be sharing with you all that I’ve learned and am learning about how to go about the business of being an author in the 21st century. I hope you’ll find it helpful, and hope you’ll share back!

Best regards,


PS: By the way, the scene in that high school novel that stood out? Took place in a library 🙂 Just sayin’.